Remember when your parents would read you stories, and you would sit pressed against them so as to see and touch the the pictures? Or, as a youth, you would check-out a library storybook based on the number of pictures that were interjected into the chapters. As a teenager studying for a test, you'd likely scan the textbook, looking for pictures, charts and graphs concentrating on the attached information. As you grew older, you would whiz through pictures in gossip magazines at the grocery store, and People Magazine became the #1 subscription, not because of it's fabricated and exaggerated stories, but because of all the "people" pics!
Marketing mediums are constantly evolving but the human desire to see images of people, places, and things...well, that's a forever "given".
Facebook soared to the top of Social Media forums because it includes, "faces" and Youtube is the 2nd largest search engine because it includes images. If you search Google Images, you can literally find a picture of just about anything you type into the search box....pictures, pictures, and more pictures!
A recent Facebook study showed that when pictures are attached to a post, the post is 75% more likely to be read; and when a Facebook ad is created, it's the picture that either "makes or breaks" the Click.
So when you're blogging, Facebooking for your business, creating new social media forums, sending out email blasts, and creating online newsletters....be sure to include pictures, and plenty of them. A picture truly does speak a thousand words.....
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